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Bloom & Baby is a children’s clothing brand that boasts natural materials and processes. For the font i wanted to use a bubbly shape that would be in lowercase, just to give a fun, childlike feel. For the icon itself, It showcases several different image elements. First would be the prominent smile placed inside the heart, showcasing the love and happiness surrounding the product and parenting in general. Next would be the appearance of a flower, showcasing, once again, the natural and environmentally friendly morals of the company itself. The final piece of imagery that is shown is in the combination of all the elements. The combination provides an abstract image of a child reaching to be picked up by a loving parent.